EPIBuilding a Sustainable Future
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Thursday, December 03, 2009

Since Lester Brown returned from his two-week book tour promoting Plan B 4.0, we've received such great comments from so many people that we wanted to share a few of them. Lester discussed climate change, food security, population, Plan B, and the progress being made on the renewable energy front.

San Francisco
“Thank you for sharing your insights with our community.” –Greg Dalton, The Commonwealth Club of California
Lester signing copies Plan B 4.0 as gifts with help from Millicent.
“It is always a pleasure to have you address our members and guests.” –Ned Hawkins, World Affairs Council of Northern California

“…a well-deserved standing ovation.” –Edward Wolf

“We’d love to have you out this way again.” –Peter Schoonmaker, Illahee

"... awesome. ... While any speech from Lester is bound to be inspiring and relevant, one thing about today's talk that was particularly important is the new information about adoption of renewable power in places like Texas, China, and N. Africa." –Scott Lewis, BrightWorks

SeattleLester & Millicent -- signing Plan B 4.0 for gifts
“Your talk was timely, motivational and inspirational.” –Barbara J. Lither, David Bray, and Melanie Wood, EPA, Region 10

“A ‘wow’ moment for EPA Region 10! Thank you.” –Dave Upulek, EPA, Region 10

“You are a great inspiration.” –Rick Albright, EPA, Region 10

“Thanks for delivering a much needed message in a clear way.” –Don Martin, EPA, Region 10

 “Thank you for your outstanding lecture at the University of Minnesota. … It was truly inspiring.” –Jonathan Foley, Institute on the Environment, University of Minnesota

“…a memorable occasion…” –Diane Ross
Almost done signing gift books!
“Our guests, tenants, and staff were delighted to have the chance to share your time and expertise. … You are helping the Alliance fulfill its mission of advancing sustainability through collaboration.” –John Powers, Alliance for Sustainable Colorado

"It was a pleasure hearing you speak last night at CU Boulder. You've inspired me to get back to work writing letters to the editor about the crisis humanity is facing." –Teresa Foster, Naropa University

If you are interested, here are links to some of the presentations.
 • Watch his presentation at the University of Washington on Pirate TV Seattle
 • Listen to his presentation at the University of Minnesota aired on Minnesota Public Radio.
 • Listen to his presentation "Tackling Climate Change & Our Growing Food Insecurity" for the World Affairs Council in San Francisco.

And if you were cruising channels over the Thanksgiving weekend you may have seen Lester on CNN's Book TV, which twice aired the presentation he gave at the University of Chicago.


Reah Janise Kauffman
Vice President

Posted by Reah Janise on 12/03 at 08:24 AM

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Monday, November 23, 2009

The UN CC Conference (COP15) has the world buzzing. Delegations from 193 countries, at least 65 heads of state and government, along with thousands of others including the media, environmental organizations, and students will be attending.

We will be represented by Janet Larsen, our Director of Research, who will be in Copenhagen to speak at a pre-COP15 activity at an energy, climate, and food security symposium being held at the University of Copenhagen.

Discussing the problem of climate change and providing solutions has been a major focus of Earth Policy Institute from its initial book by Lester Brown, Eco-Economy: Building an Economy for the Earth to his most recent book, Plan B 4.0: Mobilizing to Save Civilization. We look at the world’s major global problems—and provide global solutions.

We have also been weighing in directly on the climate change conference in Copenhagen, most specifically on how climate change will detrimentally affect food production—and thus food security. Lester Brown has written several articles about the relationship between climate change and food security. The most recent, "A Hotter Planet Means Less on Our Plates," appeared on Sunday, November 22, in the Washington Post's'special climate change issue.

In the piece Lester points out that as the UN climate change conference approaches, "we are in a race between political tipping points and natural ones." And he raises questions: "Can we cut carbon emissions fast enough to keep the melting of the Greenland ice sheet from becoming irreversible? Can we close coal-fired power plants in time to save at least the larger glaciers in the Himalayas and on the Tibetan plateau? Can we head off ever more intense crop-withering heat waves before they create chaos in world grain markets?"

In the same section of the Washington Post, our data was used for several graphics on global renewable energy.

Earlier this month, Lester released a Plan B Update and spoke at a press teleconference on how the Copenhagen conference is really about food security, even though that is not the main agenda.

On November 10, The Ecologist ran an interview of Lester entitled "We Shouldn't Count on Copenhagen to Save Us." In reply to a question on what he expected to come out of the Copenhagen negotiations, Lester replied that while he didn't think there would be "anything bold coming out of Copenhagen. I think we should go to Copenhagen with a bold proposal and push really hard."

In his commentary "Time for Action is Upon Us" that ran in a special climate edition of Roll Call on November 9, Lester said, "As Congress continues debating climate change legislation, our leaders are faced with a choice: build on the progress we have made to curb emissions (U.S. carbon emissions dropped 9 percent between 2007 and 2009), grow clean energy companies and stop climate change, or stick our heads in the sand and delusionally hope the problem solves itself." He noted that the transition from fossil fuels to renewable energy sources is already underway in the United States, but the pace is far too slow either to stave off the worst effects of climate change or to ensure that American companies and workers secure the economic benefits of the emerging global clean energy economy.

He noted that we need a far more ambitious goal for cutting carbon emissions. A cut of 80 percent from today's levels by 2020, not 2050, would halt the rise in the atmospheric carbon dioxide concentration at 400 parts per million. We could then work to reduce carbon dioxide levels to 350 parts per million, which James Hansen, a leading U.S. government climate scientist, and Rajendra Pachauri, the head of the Nobel Prize-winning Intergovernmental Panel on Climate Change, are pushing for.

Bill McKibben and his organization 350.org is pursuing this goal as well. They even organized a "planetary day of action" on October 24, 2009 to draw attention to this important goal. 

Another commentary by Lester on the U.N. Climate Change Conference was printed in The Guardian on November 3, 2009, entitled "We Only Have Months, Not Years, to Save Civilisation from Climate Change."

Lester's book, Plan B 4.0 provides solutions. Check it out. We have it online for free downloading.

We no longer have the luxury of time. We all need to weigh in on climate change and let our elected representatives know that the United States must take a bold approach.


Reah Janise Kauffman
Vice President

Posted by Reah Janise on 11/23 at 08:24 AM

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Monday, November 09, 2009

Lester Brown, president of Earth Policy Institute, is off on another book tour, promoting Plan B 4.0: Mobilizing to Save Civilization in San Francisco, Portland, Seattle, Minneapolis, Chicago, Boulder, and Ft. Collins. If you are interested in attending any of the various presentations, details can be found on our Events page.

But what about the last trip, you ask? Lester with Edoardo Rivetti & Ricardo Voltolini, publishers of Portuguese Plan B 4.0

After a successful launching of the Portuguese edition at the Museum of Art in Sao Paulo on Thursday, October 22, Lester spent the next day being interviewed by Brazil’s major newspapers. That evening he was literally the center of attention in a taping of Brazil’s widely watched cultural program, Roda Viva.

Lester Brown on Roda Viva

Lester Brown on Roda Viva, 2

Surrounded by reporters and scientists, Lester took questions for over an hour about issues including climate change, renewable energy, food security, water scarcity, and cutting carbon emissions 80 percent by 2020. The program features the artist Paul Caruso who produces caricatures during the discussion.

On October 26, Lester met with President Girma Woldegiorgis, President of Ethiopia, and had an engaging discussion on environmental issues. President Woldegiorgis has promoted tree planting in Ethiopia and is a strong supporter of the environment.

At the International Conference of Parliamentarians on Population and Development in Addis Ababa (over 500 parliamentarians, ministers, and government officials from 115 countries), Lester spoke to a rapt, standing-room-only audience about the interrelationships of water, food scarcity, population, and climate change.

Lester also participated in a press conference of ten leading Ethiopian NGOs including farmers, pastoralists, women, youth, students, children, and environmentalists who called on U.S. President Obama to take a leadership role at the U.N. Conference on Climate Change. They urged President Obama, “to take the lead …through endorsing a strong domestic climate bill that is helpful for the international process” and for the U.S. negotiators at Copenhagen to have “a clear target and pledge.”

In London on October 29, Lester gave Compassion in World Farming's 2009 Peter Roberts Memorial Lecture and launched Plan B 4.0. He told the 400-strong audience: "Like earlier civilizations that got into environmental trouble, we have to make a choice. We can stay with business as usual and watch our economy decline and our civilization unravel, or we can adopt Plan B and be the generation that mobilizes to save civilization. Our generation will make the decision, but it will affect life on earth for all generations to come."

He called on individuals to reduce their meat and dairy consumption to fight climate change: "Although we seldom consider the climate effect of various dietary options, they are substantial, to say the least. … A plant-based diet requires roughly one fourth as much energy as a diet rich in red meat. Shifting from the latter to a plant-based diet cuts greenhouse gas emissions almost as much as shifting from a Suburban to a Prius [car] would. If in the affluent countries, we can move down the food chain, we can save energy, land and water."

EPI’s Director of Research, Janet Larsen, has also been out and about. On Thursday, November 5, she spoke at the University of Central Florida's Climate Change and National/Global Security conference on the role of Plan B in saving civilization from the impacts of climate change. 


Reah Janise Kauffman
Vice President

P.S. Follow Lester's book tour on our Events page.

Posted by Reah Janise on 11/09 at 11:24 AM

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Thursday, October 22, 2009

At this writing Lester Brown is in Sao Paulo, Brazil, launching the Portuguese edition of Plan B 4.0. Our Brazilian publisher Virtu Editora e Productora Ltda. has teamed up with Bradesco Bank to make this translation and outreach possible. Edoardo Rivetti, the head of Virtu Editora picked up a copy of Plan B 3.0 in a bookstore in New York when he and his wife were visiting last year and decided that the book should be made available in Portuguese.

But Plan B is not just a book in Brazil. It is a plan of action. In August, Plan B was the focus of the 2020 Climate Campaign, an initiative of the State of the World Forum, which was held in Belo Horizonte in the state of Minas Gerais. The campaign aims to activate the climate component of Plan B, with the global goal of a rapid reduction in carbon emissions by the year 2020.  From the local to the national to the international, governments and other institutions are being encouraged to transcend traditional politics (where action can often be slow and incremental) to listen to what science is saying about climate change and quickly to make the changes that are needed to stabilize climate. 

A number of Brazilian government, business, civil society, and media leaders have already embraced the challenge to cut carbon emissions 80 percent by 2020. Brazil could well be a world leader in this effort. 

Minas Gerais, the first state in Brazil to complete an accounting of its carbon footprint, was the 2020 Leadership Campaign’s inaugural signatory in early August 2009. It will establish a scientific panel to begin crafting an emissions reductions plan. Other Brazilian states looking to join the campaign include Bahia, Paraná, and Santa Catarina.

Earlier this month, the Amazonian governors committed to reducing deforestation by 80 percent by 2020 and appealed to the international community to assist them in attaining this goal.

Curitiba was Brazil’s first city to sign on and is planning to develop an integrated climate strategy. Rio de Janeiro will likely be next to join the campaign, which is appropriate as Rio will be the site of the 2020 Campaign’s official launch in August 2010. 

The slogan for the 2020 Campaign is “To dentro”/“I’m in.” The leaders who are embracing this call recognize that making the necessary adjustments to stabilize climate can bring sustainable wealth. Companies that move quickly in developing renewable energy and energy-efficient industries and buildings will have an economic advantage. 

The efforts are being multiplied through the key support of Rede Globo. Globo, one of the world’s largest media networks, has become a climate education pioneer. It is creating and running a series of public service ads to inform people about the escalating dangers of climate change. Globo will also distribute lesson plans and materials to some 7,000 schools across Brazil to educate students about climate and the environment. This is the first time such climate leadership has come from such a major media entity. 

We’re not in a crisis because we have no solution, but because we’re not implementing the solutions already at hand. Those solutions are found in Plan B 4.0.

Are you “in”?


Reah Janise Kauffman
Vice President

P.S. Follow Lester's book tour on our Events page.

Posted by Reah Janise on 10/22 at 11:24 AM

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Monday, October 05, 2009

Plan B 4.0 has gotten off to a great start. Reuters, The Guardian, InterPress News, Grist, and a number of blogs have covered the book’s release. The radio programs Lester Brown have been on so far include NPR’s Science Friday, Explorations in Science with Michio Kaku, and the Gary Null Show.  (See EPI in the News for some of these reports and interviews.)


We held a rousing party last Friday at the Carnegie Endowment for International Peace to celebrate the book. Everyone who attended got a free—and inscribed—copy of the book.


And now Plan B goes on the road. After the Green Festival in Washington, DC on Saturday, October 10, where Lester is a Main Stage speaker at noon, the first stop is Brazil. (Keep up with Lester’s travels on our Events page.)


On October 22 and 23, Lester will launch the Portuguese edition of Plan B 4.0 in Sao Paulo. The publisher is Virtu Editora e Productora Ltda.

As a small organization with a global mission, we try to get our books published in all the world’s major languages. Thus, we were delighted when Edoardo Rivetti, who heads Virtue Editora, contacted us about the book. The timing worked out perfectly for him to get the book translated in time to launch it shortly after the U.S./Canadian edition. (See our Translations page for publishers in other languages.)


After a stop in Addis Ababa for a conference sponsored by the International Parliamentarians on Population and Development, Lester will launch Plan B 4.0 in London. The main event is an evening presentation sponsored by Compassion in World Farming.


On Monday, November 2, Lester will be back in DC to give a presentation at the Bethesda Barnes & Noble at 7 PM.

And then he will be promoting the book in San Francisco, Portland, Seattle, Minneapolis, Chicago, Boulder, and Ft. Collins. See our Events page for the “who, what, where, and when.”



Reah Janise Kauffman
Vice President


Next blog … The Brazilian Connection.



Posted by Reah Janise on 10/05 at 11:00 AM

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Tuesday, September 29, 2009

Plan B 4.0: Mobilizing to Save Civilization by Lester Brown was officially launched today at a press teleconference.


If you have not yet had a chance, please take a look at the Table of Contents where the entire book is available for free downloading.


And, yes, we offer the book for sale through our secure server as well. Purchasing from us helps keep our small nonprofit afloat.


Many governments today are wrestling with climate change—how to effectively cut carbon emissions while maintaining jobs and providing a steady supply of electricity. Lester Brown’s plan for cutting carbon emissions 80 percent by the year 2020 does both.


The overall goal of Plan B is to stabilize climate, stabilize population, eradicate poverty, and restore the economy’s natural support systems. The worldwide cut in net carbon emissions of 80 percent by 2020 would keep atmospheric CO2 concentrations from exceeding 400 parts per million.


As he says, “I did not ask what would be politically popular but rather what would it take to have a decent shot at saving the Greenland ice sheet and at least the larger glaciers in the mountains of Asia.”


Why focus on the Greenland ice sheet and the glaciers in the Himalayan mountains and on the Tibetan plateau? Because the ice melt from these glaciers sustains not only the dry-season flow of the Indus, Ganges, Yangtze, and Yellow rivers but also the irrigation systems that depend on them. Without these glaciers, many Asian rivers would cease to flow during the dry season. Unfortunately these glaciers are melting and at an increasing rate.


In addition, both the Greenland and West Antarctic ice sheets are melting at an accelerating pace. Should they melt entirely, sea level could rise by up to six feet during this century. As Lester Brown notes, “Such a rise would inundate much of the Mekong Delta, which produces half of the rice in Viet Nam, the world’s second-ranking rice exporter. Even a three-foot rise in sea level would cover half the riceland in Bangladesh, a country of 160 million people. And these are only two of Asia’s many rice-growing river deltas.”


These are just some of the reasons Lester Brown outlines in Plan B 4.0 as to why we need to implement Plan B—and quickly.


In my next blog entry, I will talk about some of the encouraging trends showing that progress is being made.


In the meantime, check out the entire book at the Table of Contents page.



Reah Janise Kauffman
Vice President

p.s. You can listen to Lester talking about Plan B 4.0 on Michio Kaku's Explorations in Science radio program this week and Ira Flatow's NPR program Science Friday this Friday at 2:30 pm EDT.

Posted by Reah Janise on 09/29 at 12:00 PM

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Monday, September 14, 2009

Our exciting new edition to the Plan B series is on its way to a bookstore near you. ... PLAN B 4.0: MOBILIZING TO SAVE CIVILIZATION by Lester Brown.

We will be launching this edition on Wednesday, September 30, 2009 -- just a few weeks away. But you can order the book TODAY through our online secure shopping cart.

If you've read any of the previous editions, you will be thrilled to read this new edition. Lester Brown, who some consider the environmental leader of environmentalists, lays out the problems we are facing in the first three chapters. Do you want to know why we need to cut carbon emissions at least 80 percent by 2020? ... Food scarcity. The food riots and protests last year when food prices hit an all-time high were just an inkling of what we have to look forward to if we allow global temperature to rise. Every environmental trend affects our food supply and since they are all declining, we could be in for a rough ride unless we take appropriate action now.

In Chapters 4 through 10 you will find the details of Plan B: stabilizing climate, stabilizing population, eradicating poverty, and restoring the economy's natural support systems. These goals are interrelated in that we are not likely to reach one without reaching the others. They are the minimal requirements to save civilization.

In Chapter 5 you will find exciting new developments on the renewable energy front. For example, look at the U.S. state of Texas. The 9,000 megawatts of wind generating capacity in operation and under construction, plus a huge amount in development, will give it over 50,000 megawatts of wind generating capacity (think 50 coal-fired power plants) when all these wind farms are completed. This will more than satisfy the needs of the state’s 24 million residents.

China, with its nearly launched Wind Base program, is working on six wind farm mega-complexes with a generating capacity ranging from 10,000 to 25,000 megawatts each. And this is in addition to scores of smaller wind farms already in operation and under construction.

The United States has led the world in each of the last three years in newly installed wind generating capacity, having surpassed Germany in 2006. But this lead will be short-lived as China appears set to blow by the United States in new generating capacity in 2009.

In July 2009, a consortium of European corporations and banks, led by Munich Re, and including Deutsche Bank, Siemens, and ABB startled the world when it announced a proposal to tap the massive solar thermal generating capacity in North Africa and the eastern Mediterranean. A German firm calculates that solar thermal power plants in North Africa could economically supply half of Europe’s electricity. Algeria, a pioneer in this field, has already signed an agreement with Germany to export the electricity from its solar thermal power plants. Algeria notes that it has enough harnessable solar energy in its desert to power the world economy.

The soaring investment in renewable energy resources is being driven by the realization that these new energy sources can last as long as the earth itself. In contrast to investing in new oil fields where well yields begin to decline in a matter of decades, or in coal mines where the seams run out, these new energy sources can last forever.

This is just a glimpse into what PLAN B 4.0: MOBILIZING TO SAVE CIVILIZATION has to offer. Order your copy today. ... And spread the word about this invaluable resource.


Reah Janise Kauffman
Vice President

P.S. Chapter 1, "Selling Our Future," is available online now.

Posted by admin on 09/14 at 08:00 AM

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Tuesday, September 08, 2009

Welcome to the Earth Policy Institute blog!

In this first entry, I'd just like to introduce you to our new website, designed by Joint Concepts. As you can see, the site has a totally new look and feel. We have the same comprehensive information and data, but now everything is incredibly easy to search and to find.

The new site boasts an array of features, like this blog, but also RSS feeds for both our releases and podcasts. That's right ... podcasts. In case you haven't been aware, we have been adding podcasts, so you can read or listen to our releases now. Subscribe to this service.

Through this blog, we plan to keep you updated on the work being done by our staff and global network of volunteers who are working to implement Plan B. We'll let you in on some of the fascinating research we are doing, too, which you can get by subscribing to our listserv or RSS feed.

One thing we have worked hard on is our new Data Center. For all of you who devour data, this should be an invaluable resource. The data is divided into topic areas to make it easily accessible. And each dataset is available in Excel.

We also have a Press Room that allows the media to keep up with our latest releases, see an archive of EPI in the News, download a bio or photo of Lester Brown, and more.

Want to learn more about our staff? Go to About EPI. You can also help our cause by making a donation to Earth Policy Institute. To keep its independent status, the Institute does not solicit contributions from governments or corporations. Thus your support is invaluable to our efforts.

Our Action Center is a hub of activity. Here is just a sampling of what people around the world are doing to spread Plan B.

For anyone who has a link to our site or if you've bookmarked any page, please note that urls have changed. We regret any inconvenience this may cause, but it was unavoidable for the new site.


Reah Janise Kauffman
Vice President

P.S. You can also follow us on Twitter and become a fan on Facebook!

Posted by admin on 09/08 at 08:00 AM


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