EPIBuilding a Sustainable Future
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Monday, November 09, 2009

Lester Brown, president of Earth Policy Institute, is off on another book tour, promoting Plan B 4.0: Mobilizing to Save Civilization in San Francisco, Portland, Seattle, Minneapolis, Chicago, Boulder, and Ft. Collins. If you are interested in attending any of the various presentations, details can be found on our Events page.

But what about the last trip, you ask? Lester with Edoardo Rivetti & Ricardo Voltolini, publishers of Portuguese Plan B 4.0

After a successful launching of the Portuguese edition at the Museum of Art in Sao Paulo on Thursday, October 22, Lester spent the next day being interviewed by Brazil’s major newspapers. That evening he was literally the center of attention in a taping of Brazil’s widely watched cultural program, Roda Viva.

Lester Brown on Roda Viva

Lester Brown on Roda Viva, 2

Surrounded by reporters and scientists, Lester took questions for over an hour about issues including climate change, renewable energy, food security, water scarcity, and cutting carbon emissions 80 percent by 2020. The program features the artist Paul Caruso who produces caricatures during the discussion.

On October 26, Lester met with President Girma Woldegiorgis, President of Ethiopia, and had an engaging discussion on environmental issues. President Woldegiorgis has promoted tree planting in Ethiopia and is a strong supporter of the environment.

At the International Conference of Parliamentarians on Population and Development in Addis Ababa (over 500 parliamentarians, ministers, and government officials from 115 countries), Lester spoke to a rapt, standing-room-only audience about the interrelationships of water, food scarcity, population, and climate change.

Lester also participated in a press conference of ten leading Ethiopian NGOs including farmers, pastoralists, women, youth, students, children, and environmentalists who called on U.S. President Obama to take a leadership role at the U.N. Conference on Climate Change. They urged President Obama, “to take the lead …through endorsing a strong domestic climate bill that is helpful for the international process” and for the U.S. negotiators at Copenhagen to have “a clear target and pledge.”

In London on October 29, Lester gave Compassion in World Farming's 2009 Peter Roberts Memorial Lecture and launched Plan B 4.0. He told the 400-strong audience: "Like earlier civilizations that got into environmental trouble, we have to make a choice. We can stay with business as usual and watch our economy decline and our civilization unravel, or we can adopt Plan B and be the generation that mobilizes to save civilization. Our generation will make the decision, but it will affect life on earth for all generations to come."

He called on individuals to reduce their meat and dairy consumption to fight climate change: "Although we seldom consider the climate effect of various dietary options, they are substantial, to say the least. … A plant-based diet requires roughly one fourth as much energy as a diet rich in red meat. Shifting from the latter to a plant-based diet cuts greenhouse gas emissions almost as much as shifting from a Suburban to a Prius [car] would. If in the affluent countries, we can move down the food chain, we can save energy, land and water."

EPI’s Director of Research, Janet Larsen, has also been out and about. On Thursday, November 5, she spoke at the University of Central Florida's Climate Change and National/Global Security conference on the role of Plan B in saving civilization from the impacts of climate change. 


Reah Janise Kauffman
Vice President

P.S. Follow Lester's book tour on our Events page.

Posted by Reah Janise on 11/09 at 11:24 AM


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