"Eliminating water shortages depends on a global attempt to raise water productivity similar to the effort launched a half-century ago to raise land productivity, an initiative that has nearly tripled the world grain yield per hectare." –Lester R. Brown, World Facing Huge New Challenge on Food Front in Plan B 3.0: Mobilizing to Save Civilization
He has pushed reusable water bottles, done many a PSA, and even robbed a casino… now, eco-celeb Matt Damon will be lending his voice to help save the planet, and the human race! The 90-minute doc is based on the book by climate crusader Lester Brown, and discusses the very real impact of climate change, and what we all must do to prevent future catastrophes. Joining Lester Brown and Matt Damon in the documentary are Nobel Laureate Paul Krugman, Pulitzer Prize winner Thomas Friedman, former Governor and Secretary of the Interior Bruce Babbitt, and others. Posted February 4, 2011.