“4.0 is the best yet! If there are planetary heroes, you are top of my list.” –David Orr, Oberlin College on Plan B 4.0: Mobilizing to Save Civilization.
EPI's Director of Research Janet Larsen was interviewed for NPR's blog The Salt on the world's first in vitro burger. Environmentalists are skeptical that in vitro beef will alleviate the strains on resources given that much of the growing demand for meat in developing countries is for pork. Larsen says that as for Americans, we are already learning that meat doesn't need to be on the table for breakfast, lunch and dinner: "It's far simpler to accelerate the reduction we're already seeing in meat consumption [than wait for lab-grown beef]."